managing personal finances

There are many ways to manage your finances online, but many of them handle only the paying of run-of-the-mill bills. A site starting in beta-test mode on Monday, called Manilla, is aiming for something broader.

Manilla, which is owned by the publishing company Hearst, wants to help people organize four categories of accounts: household bills, like phone and cable; magazine subscriptions; air travel rewards programs; and financial bills like mortgages and credit cards. Once users sign up for Manilla they can link their personal accounts to the service and are supplied with a simple and clean interface to manage them.

Jessica Insalaco, an executive vice president at Manilla, said people the company surveyed said they were constantly baffled by the bills, subscriptions and other programs they have to manage. People also feel overwhelmed by the piles of paper bills they face on a daily basis, she said.

I tested Manilla ahead of its introduction and found that the process of linking and managing a bill was simple. I linked my AT&T phone bill to the service and it took only a few seconds to hook up the two sites and begin managing my account from Manilla.

Manilla isn’t only trying to help people organize their household finances. The company is teaming with businesses, too, hoping to offer a less expensive alternative to paper bills.

According to the United States Postal Service’s 2010 Annual Report, businesses in the United States send 48 billion account notices, statements and bills to customers each year. That’s a lot of paper that ultimately ends up in garbage dumps and paper shredders.

“Right now, some companies can spend up to 75 cents on a single paper bill,” Ms. Insalaco said. “We want to work with these major companies to send us the bill, reducing the cost of the paper version, and we will act as the middleman to the consumer.”

To make this process even more seamless, Manilla plans to create “premier partnerships” with some companies. Manilla said in a company blog post that it was opening with Comcast as its first premier partner, where cable customers who sign up for Manilla will no longer receive a paper bill, but will instead be billed directly through Manilla.

The company plans to add several premier partners when it has its full introduction in coming months.

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