why internet marketing

After reportedly lacklustre advertising efforts in the French market, Microsoft (in concert with Orange) has launched not one, but two new online advertising campaigns for Windows Phone 7: the first playing up WP7′s Xbox Live integration and “Must Have” games, the second aimed at business users.

The page linked to by the “Must Have” campaign opens with an advert for WP7 devices on Orange for a mere 19/month, and talks up the gaming features (translated:)

Keep the game beyond your living room with the Xbox LIVE Windows Phone!

Find your Gamertag on your mobile and follow the progress of your Gamerscore and your success at any time. You can also compare your performance with your contacts Xbox LIVE.

Changing your avatar on your phone like on your console. Personalize it, dress him and make him live in the palm of your hand.

Discover the best mobile games with stunning graphics and animations: Hydro Thunder Go – May 25, Doodle Jump – June 1, geoDefense – June 8, Sonic the Hedgehog 4 Episode I – June 15, Plants vs. Zombies – Jun. 22, Angry Birds – June 29

It’s time to upgrade to Windows Phone!

Meanwhile, the more soberly presented Windows Phone for Professionals sells WP7′s enterprise features (also translated):

Why settle for a smartphone designed for business use/> when you can do so much more with Windows Phone?

Thanks to Outlook, go to your mail wherever you are./> View, edit and send attachments of your emails with Office.

With Windows Live Messenger on Windows Phone, please/> and chat with all your friends at home or on their mobile.

With Internet Explorer, surf the web like on your PC to view/> your accounts, book your travel or do your shopping online.

Discover the world of Xbox LIVE for Windows Phone: graphics and animations/> worthy of handheld and an exceptional choice.

It’s time to upgrade to Windows Phone!

Via monsmartphone.net.

About Olly Levett

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Entrepreneurs, bloggers, internet marketers and businesses tend to forget that content (in particular, blog posts) doesn't have to be passive. We tend to think of content as a way to build up our online profile, build PageRank and authority, help with search engine optimization (SEO), and provide readers with something interesting and informative. Without doubt, content should be all that... but it can be more too.

The Internet is the perfect medium to create interactive content. Regardless of whether you are making a podcast, a video or a blog post, there is always scope to increase the level of reader engagement by adding one or more calls-to-action. More engagement means higher chances of converting, which means more revenue.

A good bit of content should be useful enough, interesting enough, newsworthy enough to illicit a reaction in the reader. This response can then be directed into an action that you wish to achieve - preferably something like a business objective. For example, one of the most common "calls-to-action" is asking readers to follow the author on twitter.

The above link provide a reasonable opportunity for readers to take action. There's a promise of more valuable information from the author (in this case, "the online business specialist"), and it's something that is quick and easy for readers to do.

Ok, so following someone on twitter is a fairly common call-to-action, and not really that earth shattering. There's a lot more exciting things you can do to interact with readers. How about offering a competition? For example, there's an open link bait writing competition that you can enter for the chance to win a $50 Amazon gift voucher, and the much more valuable prize of showing that you are the best content writer around - extremely useful for marketers and bloggers.

You can offer online tests and quizzes that can be both fun and informative for readers. For example, small business owners, entrepreneurs, marketers and bloggers are always on the lookout for ways to improve their internet marketing skills, and what better way to do it than taking a short, free internet marketing and online business skills quiz.

There are virtually unlimited ways to make your blog posts and content "interactive and engaging". You might want to consider incentivizing useful comments by offering mystery prizes or discounts on your products or services. By encouraging people to make meaningful comments you help to draw them into your community more effectively. This increases your chances of making conversions drastically.

Why not share your ideas for effective calls-to-action by leaving a comment on this post? Together we can build up a comprehensive list of useful techniques for engaging readers. Your ideas will help make this post all the more popular and your name will be associated with it as a contributor of great ideas, through your comments.

While every piece of content can't be written as a call-to-action, it is definitely worthwhile adding some form of interaction, every now and then. Make it fun or rewarding for the reader to become involved. The more you can encourage positive contributions to your community, the more credibility and authority you will generate and this will have an impact on your bottom line.

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